Ensemble System V6

The jump from V5 to V6 was driven by a fast, dramatic company rebrand. The system had to catch up quickly, aligned with the new brand and ready to ship in our signature product line.

As the new brand took shape, we were at the table with Marketing rather than downstream. Whenever the design system needed to diverge from the brand, we validated the change through testing, limited its scope, and walked Marketing through the reasoning. The result was a true partnership between UX and Marketing.

We had two months for the overhaul. We delivered ahead of schedule.